Privacy Policy

Privacy Policy

This Privacy Policy explains how Divine Audio (“we”, “us”, “our”) collects and uses your personal data when you visit our website, contact us, or buy from us.

We aim to be clear and transparent about what we do with personal data, as required by UK data protection law.

1) Who we are (Data Controller)

Divine Audio is a trading name of Divine Audio Limited. We are the data controller for the personal data described in this policy.

Contact details

If you have questions about this policy or your rights, contact us using the details above.

2) What personal data we collect

We may collect and process the following categories of personal data:

A. Identity & contact data
Name, billing/delivery address, email address, phone number.

B. Order & account data
Items purchased, order history, communications about orders/returns/repairs, warranty/support queries.

C. Payment data
Payment status and transaction references. We do not store full card details—card payments are handled securely by our payment providers.

D. Technical & usage data (website data)
IP address, device type, browser, referral source, pages viewed, interactions with our site. This is typically collected via cookies and similar technologies.

E. Marketing preferences
Your opt-in/opt-out status and communication preferences.

F. If you contact us
Any personal data you choose to provide (e.g., your message content and attachments).

3) How we use your data and our lawful bases

UK GDPR requires us to have a lawful basis for processing personal data.
We use your data for the purposes below:

A. To provide our website and services

  • Purpose: operate our website, provide customer service, respond to enquiries

  • Lawful basis: legitimate interests (running our business, improving service) and/or contract (where related to an order).

B. To process orders and deliver goods

  • Purpose: take payment, arrange delivery, manage returns, provide after-sales support

  • Lawful basis: contract (to perform our contract with you).

C. To meet legal and regulatory obligations

  • Purpose: accounting, tax/VAT records, fraud prevention, handling legal claims

  • Lawful basis: legal obligation and/or legitimate interests.

D. To improve our website, products and customer experience

  • Purpose: analytics, troubleshooting, performance monitoring, improving content and usability

  • Lawful basis: legitimate interests and/or consent (where required for non-essential cookies).

E. Marketing communications

  • Purpose: send product news, offers, and updates

  • Lawful basis: consent (where you opt in) and/or the “soft opt-in” for existing customers where permitted (you must be offered a clear opt-out at collection and in every message).

You can opt out of marketing at any time (see section 8).

4) Cookies and similar technologies

We use cookies and similar technologies to make our website work, understand usage, and (where enabled) support marketing.

  • Essential cookies: required for core site functions (e.g., basket/checkout).

  • Non-essential cookies: analytics/performance and marketing cookies (used only where required permissions are in place).

For more detail, see our Cookie Policy. The ICO provides guidance on cookies and privacy notices.

5) Who we share personal data with

We may share personal data with trusted third parties where necessary to run our business, such as:

  • Payment providers (to process payments)

  • Delivery and logistics providers (to ship orders)

  • Ecommerce/website platform providers (hosting, site management)

  • Analytics providers (e.g., website traffic measurement)

  • IT, security and fraud-prevention providers

  • Professional advisers (accountants, insurers, solicitors)

  • Authorities/regulators where we are required to do so by law

We only share what is necessary and expect recipients to protect it appropriately.

6) International transfers

Some of our service providers may process personal data outside the UK. Where that happens, we will ensure appropriate safeguards are in place (for example, contractual protections or other approved mechanisms).

7) How long we keep your data (retention)

We keep personal data only for as long as necessary for the purposes set out in this policy.

Typical examples:

  • Order/invoice records: kept for accounting and tax purposes for 6 years

  • Customer support/warranty records: kept for the duration of the warranty/support period plus a reasonable period thereafter.

  • Marketing records: kept until you opt out or we determine the data is no longer current/needed.

  • Analytics data: kept for 24 months depending on settings.

Where we can’t specify exact periods, we explain the criteria used to decide retention, as required by the ICO.

8) Your choices (marketing and cookies)

Marketing: You can unsubscribe at any time by using the link in our emails or by contacting us. Rules for electronic mail marketing (including the soft opt-in) are set out under PECR guidance.

Cookies: You can manage cookie preferences via cookie banner/settings link and via your browser settings.

9) Your data protection rights

You have rights in relation to your personal data, including (where applicable): access, rectification, erasure, restriction, objection, and data portability.
More detail is available from the ICO’s guidance on individual rights.

To exercise your rights, contact us using the details in section 1. We may need to verify your identity before responding.

10) Security

We take appropriate technical and organisational measures to protect your personal data. No method of transmission or storage is 100% secure, but we work to maintain safeguards appropriate to the risk.

11) Children

Our website and services are not intended for children, and we do not knowingly collect personal data from children.

12) Third-party links

Our website may contain links to third-party sites. We are not responsible for their privacy practices; please check their policies.

13) Complaints

If you have concerns, please contact us first—we’ll try to resolve it promptly. You also have the right to complain to the Information Commissioner’s Office (ICO) (the UK regulator for data protection). The ICO explains what privacy information should be provided and how individuals can complain.

14) Changes to this policy

We may update this Privacy Policy from time to time.